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Yesterday, Apple announced iBooks Author, a new Mac app that lets people create and distribute ebooks for the iPad. Immediately following the gleeful fanboygasms came the equally predictable backlash, like this piece in ZDNet that called the app’s end-user license agreement (EULA) “mind-bogglingly greedy and evil.”

This reaction confuses me, because iBooks Author’s EULA says exactly what I expected it to say, namely that you can’t sell the books you make with iBooks Author through any distributor except Apple.

Why is this even a surprise? For one thing, iBooks Author is free. It’s obviously intended to ease creation of content for sale through iTunes, because Apple makes a ton of money on those content sales. Why would they make a free tool that would let users create content for other platforms? Why is not doing so “greedy” and “evil”?

On a more practical level, it’s frankly not that big a deal. If you’re formatting a traditional book (i.e. only words), then the process should mostly involve cutting and pasting those words from your .doc file. You will have to format your ePubs for other distributors separately, which is a drag mostly because ePub-formatting programs suck (when we publish books here at C4, we use Smashwords; it’s not perfect but it is better and easier than other formatting and publishing options we’ve tried).

So yes, Apple has not given you a free, easy, universal ePub creator. But iBooks Author isn’t geared toward creating plain old ePubs anyway, it’s specifically geared toward creating “Multi-Touch books for iPad.” In other words, this sort of thing. Because iBooks Author simplifies the formatting process, the rich-media interactive ebooks you make with it will almost certainly only work on an iPad. Even if you could export them to universal ePubs, they would look like garbage on all other devices.

Apple won’t own your copyright, your content, or the versions you make for all other platforms. You’re free to use that content however you please, even according to that reactionary ZDNet writer’s reading of the EULA. Claims that “only Apple can ever publish your work” are simply not true.

So everybody please calm down about this EULA. It’s not nearly as greedy or evil as they’d have you believe.